Images from: Taikoo Hui store, Guangzhou

  • Concept:

    Y-3

  • Store size:

    150-280sqm
  • Store Briefing:

    adidas Y-3 (Y-3 by Yohji Yamamoto) is a high-end fashion sports brand founded in 2002 through a collaboration between adidas and legendary Japanese designer Yohji Yamamoto. It officially entered the Chinese market in 2006. In the brand name, "Y" represents Yohji Yamamoto, "3" represents adidas' iconic three-stripe logo, and the hyphen "-" symbolizes the perfect fusion of fashion and sport. Y-3 pioneered the concept of "Sports Fashion," creating a new category and redefining the aesthetic boundaries of high-end sportswear.

    Y-3 is not just a product line but also an expression of lifestyle, seamlessly blending Yohji Yamamoto's avant-garde design philosophy with adidas' professional sports technology, becoming a model for cross-industry collaboration between the fashion and sports worlds.

  • Client since:
    2016
  • Services:
    Engineering
    Prototyping
    Production
    Delivery
    Installation
  • Markets:
    China
    APAC
    Europe
    Middle East
    North America
    Latin America
    Emerging Markets

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