Images from: Qianhai store, Shenzhen
adidas Women is a retail concept created by adidas specifically for female consumers, offering a full-spectrum sports shopping experience. With a core positioning of "empowering women, embracing diverse beauty, and creating personalized experiences," it is a deep extension of the brand's philosophy of "changing lives through sport" in the female market.
It is not just a shopping space for women's sports gear, but also a platform for female sports communities to connect, a stage for self-expression, and an advocate for healthy lifestyles. Here, every woman can find her own rhythm in sports and a beautiful expression of herself.