Images from: BC store, Sunway Pyramid, Malaysia
Brand Center (BC Store): Typically located in the core business districts of first-tier or strong second-tier cities, adidas Brand Centers are large flagship stores that primarily serve as a platform for brand image display, new product launches, and the sale of premium products. The product range covers the entire collection, including professional sports lines, the adidas Originals fashion series, and more. These stores act as windows for showcasing the brand's latest technologies, designs, and collaboration products.