Images from: Warehouse #8 store, Guangzhou
Pulse concept is a high-end outlet retail concept launched by adidas in 2023, positioned as "a premium store experience for value-driven consumers." It aims to break the traditional stereotype of outlet stores by combining the brand's core retail experience with exceptional prices, becoming "like the heartbeat of the sporting community."
The Pulse concept store fills the gap in adidas' retail matrix for a "high-end discount experience," complementing the HOS (Home of Sport) flagship concept to meet the needs of different consumer scenarios.