The Anta Kids Store is a professional retail terminal created by Anta Group specifically for children aged 0-14, offering sportswear designed for infants, toddlers, and teenagers. With the core concept of "Playful Growth," the store introduces a variety of innovative formats such as the Linglong-themed store and Anta Campus growth spaces.

Leveraging the brand's Olympic technology and expertise in children's ergonomics, the store breaks away from the traditional model of single-category children's apparel sales. It creates a growth-oriented sports space that integrates professional gear selection, playful interactive experiences, parent-child social engagement, and scientific sports education. This store is a key part of Anta's commitment to safeguarding children's healthy development and promoting the concept of universal sports participation.