The Anta Champion Store is a high-end retail space created by Anta Group, focusing on elite outdoor sports scenarios. With the core positioning of "National Team Technology, Champion's Choice", the store is a tangible expression of Anta's 16 years of experience as an Olympic sponsor. It serves as the key showcase for transforming professional competition technology into high-end sports gear accessible to the general public. The store breaks through traditional retail boundaries by creating an immersive sports space that combines Olympic glory display, professional technology experience, outdoor culture promotion, and Chinese trend social interaction. It provides consumers who pursue professional performance and premium experiences with a "champion's lifestyle," embodying Anta's brand spirit of "Never Stop" and fulfilling its mission of supporting Chinese athletes by providing top-tier competition equipment.