The Anta 10th-generation store image is a flagship-standard, standardized retail terminal iteration model co-created by Anta and design firm Gensler. The store centers around the Olympics, embodying the brand's "Never Stop" spirit, while integrating professional sports scenarios, digital technology, and modern aesthetics to create a multi-functional retail space that blends professional quality with youthful trends.

The space features a core color palette of white, gray, and black, drawing design inspiration from professional sports equipment such as pommel horses and running tracks. It combines digital lighting effects and unique art installations to recreate the atmosphere of a sports venue, with clear and organized customer flow. The store meticulously displays its full product range according to specific sports scenarios and incorporates immersive digital interactive experiences. It also supports flexible local adaptations under a unified design standard.

This store concept marks an intergenerational upgrade of Anta's retail terminals, further solidifying the brand's professional sports positioning, innovating the consumer experience, and establishing a standardized, replicable system that sets a new benchmark for domestic high-end sports retail.