Images from: Changi Airport V6 Store
FILA V6 (the sixth-generation flagship/image store) is the new generation of high-end retail stores launched by FILA in both the Chinese and global markets. It is an important part of the brand's flagship system upgrade. This store format aims to merge the brand's century-long Italian sports aesthetics with modern fashion sensibilities, creating an immersive flagship shopping space through aspects such as spatial design, product layout, and experiential events.