Leading the New Wave of Sustainable Retail

Sustainable retail is accelerating — and scrutiny is intensifying. The EU’s proposed Green Claims Directive aims to mandate independent verification of all environmental marketing by 2027¹. In parallel, consumer expectations are rising fast: 58% of Gen Z avoid brands without credible sustainability claims².

Brands are responding. adidas now uses 96% recycled polyester across its product lines, tracked through advanced supply chain systems³. HUGO BOSS is developing digital product passports to increase carbon and material transparency across its operations⁴.

To stay ahead, brands must validate material claims, adopt circular design, and prepare for traceable, compliant fixtures.

We enable this shift with port-optimised, sustainable display systems — engineered for compliance, speed, and cost efficiency. 

References
¹ Sidley, EU Green Claims Directive, 2025
² Deloitte, 2024 Gen Z Survey, p.15
³ adidas, Sustainability Update, April 2023
⁴ HUGO BOSS, Sustainability Strategy 2023