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SUNTOP - LIGHTING THE WAY TO SALES GROWTH
SUNTOP -照明是增长销售的一种解决方案

Lighting in retail is becoming an increasingly ‘hot’ topic as retailers begin to understand the impact of an effective lighting strategy can have on sales.
随着零售商们开始意识到一个好的照明方案能在销售上带来的影响,零售中的照明使用已经成为一个越来越热门的话题。

New technologies in lighting is also allowing more specific areas to be lit at surprisingly little cost, meaning smart retailers can utilize more space as selling space.
照明技术的不断更新,也使零售商们能以较低的成本将照明使用在更多的特定区域,这就意味着那些聪明的零售商们将能够使用更多的空间来促进销售。

Research into the effective lighting can have in retail has consistently proven that:
关于有效照明对零售影响的研究:

● High quality lighting makes colors come alive, dramatically improving sales in categories such as clothing and jewelry.
● 高质量的照明会使色彩更加地生动,能极大地提高一些类似于服装和珠宝类产品的销售额。
● In fast moving stores such as supermarkets light up the lower and darker shelves can double the sales.
● 在一些类似于超市人流速度较快的店面中,通过对货架底部或者较暗区域的照明甚至可以使某些产品的营业额翻一翻。
● Differentiating the stores by lighting directly impacts traffic flows and store navigation.
● 通过制造明暗区域对比可以直接影响店铺里的人流量和人流走向。
● Good lighting increases customer dwell time in store.
● 好的照明可以延长顾客在店里的停留时间。

All these can add up to considerably more dollars in your till.
所有以上几点一定能给你带来一笔可观的收入。

Suntopunderstands the impact of lighting for some years and invests heavily in creating solutions that will work seamlessly with the furniture and fixtures it builds.
Suntop很早前就发现了照明的巨大影响力,并持续大力地研发能够和我们道具相关产品紧密结合的照明解决方案。

“The problem has been that feature lighting hidden on and around shelves often appears very unattractive, with wires falling down and impacting on the overall look”, says Tiger Lee from Suntop. “They could also be very difficult to install in-store. We wanted to find solutions that were simple and elegant”
“问题在于,那些隐藏在层板里或者在层板周围的局部重点照明总是看起来不够美观。因为灯的电线裸露出来会影响到器架的整体外观。”Suntop的Tiger Lee说。“并且,对于使用者来说在店铺内自行组装带电道具也是比较困难。我们希望能够找到既安装便捷又造型美观的照明解决方案。”

Through work championed by the R&D team Suntop has now launched a new vertical lighting system called simply ‘V-lite’.
通过Suntop研发团队的技术支持与研发,现已开发出一种叫做“V-Lite”的纵向照明系统。

V-Lite works by passing a very low voltage electricity current through a bracket and prong system, allowing light to be placed directly around the products with no distraction from cables or wires. This creates huge impact at the ‘moment of truth’ when customers actually select the product they will buy.
V-Lite的原理是通过一个层板托杆装置隐藏相关的导电线路,并通过安全低电压进行导电,整个过程安装简单,易操作,无须为各种电线的裸露和连接而烦恼。这一细节将在顾客做最终购买决定的关键时刻产生巨大的影响。

The extremely low voltage required - around 12V-24V means the system is completely safe to humans to set up and touch. It also means the lights are low cost and highly efficient.
这种安全低电压只需要大约12V-24V,代表此产品在使用者安装或者接触的过程中都对人体绝对的安全。同时也代表这些灯具的制造成本将会更低并且产生更高的效率。

V-Lite can carry a number of lighting solutions based on the clients’ needs but LED strip tends to be the most common. There are no limits on color temperatures meaning the lights can be focused on mood or on active lighting.
V-Lite技术可以根据客户的需求产生多种不同的照明解决方案,但被最普遍使用的还是在LED灯上。由于在色温上没有限制,这也就使得照明能够更关注在氛围营造和有效照明上。

Among all benefits, the most important one is that the electric connector is attached to the bracket itself. This allows lighting impact automatically adjusted following the position of the shelf panels.
以上所有的优点中,最重要的一点还是这个带电连接装置可以隐藏在层板托杆当中,并且灯光照射会随着层板托杆的移动自动进行调整。

Some of Asia’s most successful retailers have quickly realized the impact the system can have in their stores. With retail stores throughout Asia they have long understood the impact lighting can have for them
亚洲最成功的零售商也已很快发现这一层板照明系统给他们的店面销售带来的影响。通过他们在全亚洲范围内众多的零售店铺,他们完全了解灯光对于销售的重要性。

“Our clients carry many items in a multitude of categories” says Tomson, General Manager at Suntop Hong Kong. “Many of these products are in small packs and creating a lighting system that highlights them and allows customers to read the packaging is a key need. V-Lite will deliver a quality solution for our clients”.
“我们的客户销售来自各种品类的众多产品”Suntop香港分公司总经理Tomson说,“在这些产品中有许多都是小包装的。设计出一款能够突出这些小包装产品的照明系统,使得顾客得以轻松阅读包装上的文字将是他们的重点需求。V-Lite将带给我们客户一款高品质的解决方案。

V-Lite is currently being tested as part of display unit in the market and it is planned to be rolled out to all stores and potentially in other categories.
V-Lite系统产品目前正作为市场主要展架的一部分被测试使用着,并且计划进一步在店铺中加大推广使用这种产品,尤其是在其他类别产品的店铺当中。

 For more information contact the marketing team at Suntop at marketing@suntopgroup.com
进一步了解Suntop的照明解决方案,请联系marketing@suntopgroup.com

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Suntop(Xiamen)Enterprise Inc
No.175 of Tong'an Park,Tong'an Industrial Concentrated Zone,Xiamen,China.
Tel:+86-592-5930516(International) +86-592-5903508(Domestic)
E-mail:marketing@suntopgroup.com


 
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