New technologies in lighting is also allowing more specific areas to be lit at surprisingly little cost, meaning smart retailers can utilize more space as selling space.
照明技术的不断更新,也使零售商们能以较低的成本将照明使用在更多的特定区域,这就意味着那些聪明的零售商们将能够使用更多的空间来促进销售。
Research into the effective lighting can have in retail has consistently proven that:
关于有效照明对零售影响的研究:
● High quality lighting makes colors come alive, dramatically improving sales in categories such as clothing and jewelry.
● 高质量的照明会使色彩更加地生动,能极大地提高一些类似于服装和珠宝类产品的销售额。
● In fast moving stores such as supermarkets light up the lower and darker shelves can double the sales.
● 在一些类似于超市人流速度较快的店面中,通过对货架底部或者较暗区域的照明甚至可以使某些产品的营业额翻一翻。
● Differentiating the stores by lighting directly impacts traffic flows and store navigation.
● 通过制造明暗区域对比可以直接影响店铺里的人流量和人流走向。
● Good lighting increases customer dwell time in store.
● 好的照明可以延长顾客在店里的停留时间。
All these can add up to considerably more dollars in your till.
所有以上几点一定能给你带来一笔可观的收入。
Suntopunderstands the impact of lighting for some years and invests heavily in creating solutions that will work seamlessly with the furniture and fixtures it builds.
Suntop很早前就发现了照明的巨大影响力,并持续大力地研发能够和我们道具相关产品紧密结合的照明解决方案。
“The problem has been that feature lighting hidden on and around shelves often appears very unattractive, with wires falling down and impacting on the overall look”, says Tiger Lee from Suntop. “They could also be very difficult to install in-store. We wanted to find solutions that were simple and elegant”
“问题在于,那些隐藏在层板里或者在层板周围的局部重点照明总是看起来不够美观。因为灯的电线裸露出来会影响到器架的整体外观。”Suntop的Tiger Lee说。“并且,对于使用者来说在店铺内自行组装带电道具也是比较困难。我们希望能够找到既安装便捷又造型美观的照明解决方案。” |